Each of our actions has an impact on the environment and we want it to be as small as possible. This can be seen in the choices we make in the use of materials within our collections, by deciding to use as much as possible for those of organic origin, or labelled materials that guarantee a sustainable management of resources.

Next to this we reject certain materials, particularly of animal origin, which are not in line with our principles of respect and nature conservation. As such, KYRA is committed to not use exotic leathers, angora, or fur in its collections.

In addition, all our packaging is made from recycled materials and is itself recyclable or is even biodegradable, including the plastics used. We use as little plastic as possible therefor we send small packages in paptic bags: a bio-based, recyclable, reusable, biodegradable, next-generation packaging material made of renewable raw materials.

In general, we favor transport by boat and over land as much as possible and favor companies that develop alternatives using electric vehicles in urban areas.

If the sales are not enough to completely sell the remaining stock, we will donate the unsold styles to among others Dress for Success and Seinpost Slinge.
Items with major defects or whose use made it impossible to give them away, are processed by a partner company for recycling and use in furniture or automotive applications. Next to this we have a partnership with Share a Masterpiece, a clothing library where you can rent our items. The most sustainable way to update your wardrobe without buying new.

These pillars (people and planet) are what carries us, what binds us and what drives us forward. We will never stop questioning our practices because that is the very essence of KYRA.

A will to always do better, to go further, to remain sensitive to what is around us and to breathe love into each of our actions.