People & Profit
KYRA is a fair, humane and involved brand. Every choice is made in the awareness of its consequences and impact, not only on our business but on all its partners.
We build long-term relationships with our suppliers and other partners based on trust and partnership. In this way, we maintain economic stability which is contributory to the development and sustainability of our activities, while allowing the preservation of smaller structures, such as family businesses or craftsmen. 85% of our collection is made in Europe at family-owned businesses that have the same focus on quality and passion for creating long lasting items.
Our business policy is built on the principle of fairness and consistency. The rhythm of our collections reflects the attention paid to the quality of our clothing and respect the consumer choices. Everything we do is to ensure that your KYRA piece has that premium quality needed to be worn year after year; quality is essential to our brand. KYRA is thus designing for longevity and durability as well as addressing waste prevention and over-consumption.
Being human, KYRA sees itself as a partner with both duties and responsibilities. These moral and human obligations are materialized by our code of conduct which commits us and our suppliers on elementary subjects of respect for human rights and the environment.